Web Survey Bibliography
Title An evaluation of alternative rating devices for consumer research
Author Abrams, J.
Source Journal of Marketing Research, 3, 2, pp. 189-193
Year 1966
Access date 13.04.2013
Abstract
Selecting rating devices or attitude scales is too often a casual or judgment decision. Little objective information is available to aid in the selection process. The author compares and contrasts four commonly used rating devices. The devices are analyzed for predicting consumer behavior and aiding in determining measurements of attitude changes.
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Homepage (Abstract)
Year of publicationBefore 1981
Bibliographic typeJournal article
Web survey bibliography - Before 1981 (14)
- Surveys by telephone: a national comparison with personal interviews; 1979; Groves, R. M., Kahn, R. L.
- Evaluation of the Feeling Thermometer. A Report to the National Election Study Board based on data from...; 1979; Weisberg, H. F., Miller, A. H.
- Generalizing Mail SurveyInducement Methods: Population Interactionswith Anonymity and Sponsorship; 1979; Jones, W. H.
- Applied Sampling (Quantitative studies in social relations); 1976; Sudman, S.
- Logic and conversation; 1975; Grice, P. H.
- Response effects in surveys: A review and synthesis; 1974; Sudman, S., Bradburn, N. M.
- On Sampling of Very Rare Human Populations; 1972; Sudman, S.
- Some reflections on consumer panels; 1969; Hill, R. W.
- A theory of organization and change within value-attitude systems; 1968; Rokeach, M.
- The Norm of Reciprocity: A Preliminary Statement; 1960; Gouldner, A.W.
- A generalization of sampling without replacement from a finite universe; 1952; Horvitz, D. G., Thompson, D. J.
- The art of asking questions; 1951; Payne, S.
- Gauging public opinion; 1944; Cantril, H.
- Recent trends in the development of market research; 1936